privacy policy

A. What is Personal Information?

For the purposes of this Privacy Policy, personal information is any information about an identifiable individual, other than the person’s business title or business contact information when used or disclosed for the purposes of business communications.

B. Website Visitors.

Like most website operators, Heartsbloom collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Heartsbloom’s purpose in collecting non-personally identifying information is to better understand how Heartsbloom’s visitors use its website. From time to time, Heartsbloom may release non- personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website. Heartsbloom also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged-in users and for users leaving comments on https://heartsbloom.com blog posts. Heartsbloom only discloses logged-in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

C. What Personally-Identifying Information Do We Collect?

Certain visitors to Heartsbloom’s websites choose to interact with Heartsbloom in ways that require Heartsbloom to gather personally identifying information. The amount and type of information that Heartsbloom gathers depend on the nature of the interaction. For example, we ask visitors who sign up for a blog at https://heartsbloom.com to provide a username and email address. In general, we collect and maintain different types of personal information in respect of the individuals with whom we interact.

This includes:
• contact and identification information, such as your name, address, telephone number and e- mail address;
• product and service related information concerning the products and services that we provide to, or receive from, you;
• credit and financial information such as your payment preferences; and
• business relationship information, including information related to your agreements, preferences, advisors and decision-makers, feed-back and information requested by or provided to you.

We may also collect market-related information, which may include personal information, concerning market trends and activities impacting our business. This information may include contract terms, financial information and other information for the purpose of market analysis and strategic planning. We may also collect information related to our media, investor and public relations activities and information related to our interactions with financial and other analysts and advisors.

As a general rule, Heartsbloom collects personal information directly from you. In most circumstances where the personal information that we collect about you is held by a third party, we will obtain your permission before we seek out this information from such sources (such permission may be given directly by you or implied from your actions).

From time to time, we may utilize the services of third parties in our business and may also receive personal information collected by those third parties in the course of the performance of their services for us or otherwise. Where this is the case, we will take reasonable steps to ensure that such third parties have represented to us that they have the right to disclose your personal information to us. Where permitted or required by applicable law or regulatory requirements, we may collect information about you without your knowledge or consent.
Heartsbloom may collect statistics about the behavior of visitors to its website. Heartsbloom may display this information publicly or provide it to others. However, Heartsbloom does not disclose your personally-identifying information.

E. Why Do We Collect Personally-Identifying Information?

Heartsbloom collects personal information to enable us to manage, maintain, and develop our business and operations, including:
• To establish, maintain and manage our relationship with you so that we may provide you with, or receive from you, the products and services that have been requested;
• To be able to review the products and services that we provide to you so that we may understand your requirements for our products and services and so that we may work to improve our products and services;
• To be able to review the products and services that we obtain from you so that we may work with you and so that you may understand our requirements for such products and services;
• To be able to comply with your requests (for example, if you prefer to be contacted at a business or residential telephone number and advise us of your preference, we will use this information to contact you at that number); • To protect us against error, fraud, theft and damage to our goods and property;
• To enable us to comply with applicable law or regulatory process; and
• Any other reasonable purpose to which you consent.

F. How Do We Use and Disclose Your Personal Information?

We may use or disclose your personal information:

• For the purposes described in this Privacy Policy; or
• For any additional purposes for which we have obtained your consent to the use or disclosure of your personal information.
We may use or disclose your personal information without your knowledge or consent where we are permitted or required by applicable law or regulatory requirements to do so.

G. When do we Disclose Your Personal Information?

We may share your personal information with our employees, contractors, consultants and other parties who require such information to assist us with managing our relationship with you, including: third parties that provide services to us or on our behalf; third parties that assist Heartsbloom in the provision of services to you; and third parties whose services we use to conduct our business. In addition, personal information may be disclosed or transferred to another party during the course of, or completion of, a change in ownership of or the grant of a security interest in, all or a part of Heartsbloom or its affiliates through, for example, an asset or share sale, or some other form of business combination, merger or joint venture, provided that such party is bound by appropriate agreements or obligations and required to use or disclose your personal information in a manner consistent with the use and disclosure provisions of this Privacy Policy, unless you consent otherwise. Further, your personal information may be disclosed:

• As permitted or required by applicable law or regulatory requirements;
• To comply with valid legal processes such as search warrants, subpoenas or court orders;
• As part of Heartsbloom regular reporting activities to its affiliates;
• To protect the rights and property of Heartsbloom;
• During emergency situations or where necessary to protect the safety of a person or group; • where the personal information is publicly available; or with your consent.

H. Protection of Certain Personally-Identifying Information

Heartsbloom discloses potentially personally identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that:
• need to know that information in order to process it on Heartsbloom’s behalf or to provide services available at Heartsbloom’s website, and
• That have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Heartsbloom’s website, you consent to the transfer of such information to them.

Heartsbloom will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Heartsbloom discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental requests, or when Heartsbloom believes in good faith that disclosure is reasonably necessary to protect the property or rights of Heartsbloom, third parties or the public at large.

If you are a registered user of https://heartsbloom.com and have supplied your email address, Heartsbloom may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Heartsbloom and our products. We primarily use our blog to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Heartsbloom takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

I. Your Consent is Important to Us

It is important to us that we collect, use or disclose your personal information where we have your consent to do so. Depending on the sensitivity of the personal information, your consent may be implied, deemed (using an opt-out mechanism) or express. Express consent can be given orally, electronically or in writing. Implied consent is consent that can reasonably be inferred from your action or inaction. For example, when you enter into an agreement with us, we will assume your consent to the collection, use and disclosure of your personal information for purposes related to the performance of that agreement and for any other purposes identified to you at the relevant time.

Typically, we will seek your consent at the time that we collect your personal information. In certain circumstances, your consent may be obtained after collection but prior to our use or disclosure of your personal information. If we plan to use or disclose your personal information for a purpose not previously identified (either in this Privacy Policy or separately), we will endeavor to advise you of that purpose before such use or disclosure. As we have described above, we may collect, use or disclose your personal information without your knowledge or consent where we are permitted or required to do so by applicable law or regulatory requirements.

J. Choice to Opt-Out

You may change or withdraw your consent at any time, subject to legal or contractual obligations and reasonable notice, by contacting hello@heartsbloom.com. All communications with respect to such withdrawal or variation of consent should be in writing. We assume that, unless you advise us otherwise, you have consented to the collection, use and disclosure of your personal information as explained in this Privacy Policy.

K. Updating Your Personal Information

It is important that the information contained in our records is both accurate and current. If your personal information happens to change during the course of our relationship, please keep us informed of such changes. In some circumstances, we may not agree with your request to change your personal information and will instead append an alternative text to the record in question.

L. Access to Your Personal Information

You can ask to see your personal information. If you want to review, verify or correct your personal information, please contact hello@heartsbloom.com. Please note that any such communication must be in writing. When requesting access to your personal information, please note that we may request specific information from you to enable us to confirm your identity and right to access, as well as to search for and provide you with the personal information that we hold about you. We may charge you a fee to access your personal information; however, we will advise you of any fee in advance.

Your right to access the personal information that we hold about you is not absolute. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the personal information that we hold about you. In addition, the personal information may have been destroyed, erased or made anonymous in accordance with our record retention obligations and practices. In the event that we cannot provide you with access to your personal information, we will endeavor to inform you of the reasons why, subject to any legal or regulatory restrictions.